News and Sports

  • How Video Testimonials Affect Purchasing Decisions

    Over the last few years, content has undergone a significant transformation with videos emerging as a powerful way to connect to the audience. With theRead More

    Learn More
  • Using Customer Reviews In Facebook Ads

    Facebook ads present a tremendous opportunity to increase traffic and conversions for a business. Facebook ads that easily generate results leverage social proof like reviewsRead More

    Learn More

WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

How Video Testimonials Affect Purchasing Decisions

Over the last few years, content has undergone a significant transformation with videos emerging as a powerful way to connect to the audience. With the popularity of mobile, it is very difficult for people to resist the informative and entertaining content of videos.

However, in spite of the advantages of video marketing, many marketers still believe that it is easier to produce blogs, case studies and white paper. Fresh video content is not actually complicated to produce; it is just being familiar with the kind of video content that will people will engage with.

For example, product reviews are some of the most effective video content particularly for consumers who are in the decision phase of their purchasing journey. Product reviews from customers can establish trust and credibility with the audience. Reviews can dispel doubts and show viewers the unique benefits that a product or service offers. Customer reviews can provide all the necessary information to make confident purchase decisions.

Video testimonials can highlight an existing customer that is happy and satisfied with the brand. The key here is to use real customers not actors. Reach out to the satisfied customer base and request for genuine video testimonials on how a product was able to solve their problem effectively.

Consumers will always have some reservations when it comes to making a purchasing decision. A digital marketing agency makes use of king kong advertising reviews on YouTube to remove whatever doubts that exist on their client’s minds. Customer experience is enhanced on the videos to get their message across.

Using Customer Reviews In Facebook Ads

Facebook ads present a tremendous opportunity to increase traffic and conversions for a business. Facebook ads that easily generate results leverage social proof like reviews and ratings that have high click-through rates with lower costs per click and lower costs per acquisition.

In order to gain the best results from Facebook ads, it is important to use the reviews of first-time customers and site reviews for retargeting. The review must contain some personal keywords whenever possible and must concentrate on the customer’s actual experiences.

Reviews are one of the most important elements of a Facebook ad but it important to highlight the ad copy in the most effective way possible. The word review must be avoided as much as possible because it seems too sales-oriented. The ad copy must be short and crisp but must carry the essence of the brand’s voice, not of the customer. The customer’s voice will come into the picture through the review.

In social media advertising, the customer must be targeted with the right ad copy at the perfect time. It is good practice to use reviews of the best-selling products to increase traffic and clicks and gain the attention of first-time buyers. Instead of a description of a product or service, the focus must be on the actual experiences to attract more attention.

One of the services offered by king kong sabri suby is Facebook advertising in addition to SEO, PPC, website design and marketing automation. The digital marketing agency believes that customer voices are the perfect marketing tool that emphasizes the credibility and authenticity of the brand.

Using Illustrations In Design

As the old saying goes, “A picture is worth a thousand words”.

Design is very much aware of how true this old adage is, as they’re reliant on visual representations on a daily basis. It’s the point of their jobs, after all.

Graphic design and illustration

Illustrators like Maria Rabinky aren’t necessarily graphic designers, but their lines of work have a lot of overlap. They’re closely associated fields for a reason, as, on occasion, one will turn to the latter for their needs.

Illustrations are quite useful, of course, but it can need clearing up for some people. For those people, here are what illustrations do for design.

Representing abstract ideas

There are a lot of ideas that can be told via copy or text, and some of them only need that text. However, some ideas need visual representation. Photos can handle a lot of these occasions, but more abstract ideas need a good illustration to get them shown off and visually represented.

It doesn’t have to be fancy, illustrating numbers or bullet points can already do a lot to emphasize something.

Ambitious topics

Photos work best when it comes to representing realistic topics. But if it’s an ambitious topic, like futuristic concepts or characters, then illustrations are the better options. While photos are an option in this situation, there’s a lot of work that goes into that, not least of which include extensive Photoshop work.

Telling a story

There are a lot of characters or journeys that demand to be told. When it comes to design, telling the story of the brand or the design aesthetic really helps sell it all.

That’s where illustrations come in, creating characters in order to deliver a message. Illustrators like Maria Rabinky know that illustrations don’t have to be “childish” or “cartoony”, their style and aesthetic can be made to fit the story, brand, or the client needed.

Visualizing data

Pie charts and bar graphs are useful, but they can be rather boring. This is where illustrations can come in, and deliver data in a visually appealing and interesting way. This is the idea behind infographics, which are commonly used to show off data in a fun manner.

Understanding Plea Bargain And Whether It Is The Best Decision

Whenever a defendant enters into a negotiated plea, the judge makes sure that he is aware of the rights that he will be giving up. In the federal court, the defendant who wants to plead guilty must testify under oath to the facts that established his guilt. It is common for a judge to ask the defendant a long list of questions to determine whether he understands the plea.

For the most part, defendants usually follow their lawyer’s instructions. To avoid disrupting the plea-bargain, the defendant answers “yes” to all the questions. The judge will accept the plea once he is satisfied with the defendant’s answers. However, there are also instances when the judge consults with the crime victim or the probation officer to prepare the pre-sentence report. The judge also needs to listen to the prosecutor’s arguments including that of the defence before making the sentencing decision.

For a knowing and intelligent plea of guilt, the defendant has to:

  • Admit that his conduct is punishable by law,
  • Admit and understand the charges made against him,
  • Understand the consequences of the plea and
  • Understand the rights he is waiving by pleading guilty.

Knowing the consequences of the plea means that the defendant understands the sentence as it stands and the possible sentence if the case goes through trial. The rights that are being waived when the defendant pleads guilty include the right to counsel if unrepresented, the right to a trial by jury, the right not to incriminate himself and the right to confront and cross-examine the accusers.

In some courts, the defendant may be required to fill up and sign some forms indicating that he is waiving his rights. If the defendant is not an American citizen, he must be aware that he is facing the risks of deportation once convicted of the crime.

It is very important for a defendant to have legal representation through Donich Law during plea bargaining. An experienced criminal defence lawyer will complete a reasonable plea bargain for his client in order to decrease possible sentencing. The lawyer can negotiate the best possible plea bargain to protect his client.

Trucking Association Questions Border COVID-19 Requirements In Canada

Canada trucking associations are calling out the federal government plans’ to require that border-crossing truckers submit their information and travel information via the new ArriveCAN app, as well as the proposals that would require drivers to submit recent coronavirus test results.

The Canadian federal government mandated that non-essential travellers going into the country submit proof of a negative COVID-19 test, no older than 72 hours at the time of crossing, but the truckers of logistic companies like Titan Transline are counted as essential workers and, as such, are exempt from such requirements, only requiring a series of questions.

Public Safety Minister Bill Blair noted that the government is exploring whether or not truck drivers should be included in testing requirements, which has resulted in the discussion flaring up again.

Blair stated that they’re working with the Public Health Agency of Canada and health authorities in the provinces, considering the implementation of a system for regularly testing essential workers and truck drivers that move across the land order in order to keep them safe and ensure they’re not infected.

The Canadian Trucking Alliance released a statement on the matter, saying that COVID-19 spread amongst truckers have been minimal and noted that long-haul and cross-border trucking is, by its nature, self-isolating with limited contact with people.

They’ve gone on record to say that they’re not supporting any mandatory COVID testing of truckers at the border, noting that a lot of border openings aren’t really equipped to deal with such a system, or be able to turn a trucker around because of a lack of a negative test.

The CTA warns that this mandate could lead to massive congestion at Canada’s border crossings, which can lead to drivers running out of hours.

The trucking association, instead, is asking the federal government to consider voluntary testing sites at truck stops and rest areas that truckers go through regularly anyway, rather than risk them causing problems at the border crossings themselves.

Additionally, the CTA and the Private Motor Truck Council of Canada have raised concerns regarding the proposal to require all travellers to submit medical and travel information and a quarantine plan via the ArriveCAN app.

Connecticut Looking To Tax Social Media Ads

Connecticut legislators recently proposed a tax on social media ads sold by big platforms like Facebook, Twitter, which a lawmaker stating that it could create $250mn worth of windfall.

Notably, the bill has gotten support from both sides of the aisle, with Rep. Sean Scanlon (D-Guilford), and Rep. Holly Cheeseman (R-East Lyme) backing it.

The legislators didn’t specify how much ads make in the state, but they did acknowledge that they make a lot, especially in the midst of the pandemic.

Cheeseman filed it in early January 2020, just a few weeks ahead of the Internet Association, NetChoice, and the US Chamber of Commerce asking for a court injunction against a Maryland proposal that functions similarly, which was enacted via a gubernatorial veto. The Maryland bill would tax online ads in the state with expected revenue of $100mn.

The Internet Association’s 40+ members include big names like Amazon, Google, and Facebook.

The Internet Association stated that such laws would likely be in violation of the federal Permanent Internet Tax Freedom Act, which limits the amount of taxation of digital revenues, while implying that the association could sue.

The trade association stated that they’re not opposed to taxation merely that these moves were in violation of PITFA.

Connecticut Sen. John Fonfara, (D-Hartford) called foul of this move, saying that this is a classic move from the tech industry, where they call on Congress to preempt something, force cooperation but don’t actually cooperate in order to basically stonewall such efforts.

Such a tax would affect people invested in king kong marketing agency review and marketing, and time will tell if the proposal goes through in the face of all the trade associations lobbying against it.