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Amazon Web Services recently announced the beta for the new Amazon Honeycode, a fully managed minimal coding development system that lets business to make their own applications without having to put in the resources for coding.
The Honeycode system allows for developers to build 20 free applications, with additional fees per user and storage after those first 20 apps.
For those looking to check it out, Amazon lets people access the system with ease. AWS VP Larry Augustin stated that customers told the company that the need for custom applications is overwhelming the development capacity, which is why they made Honeycode, to give people the chance to make custom mobile and web apps without having to deal with the coding.
Honeycode, like a lot of other available tools, provide templates for users, so they can handle the common things like to-do list applications, surveys, schedules, and the like. Traditionally, AWS says, a lot of businesses use spreadsheets to handle these tasks.
AWS released an announcement when they launched the beta, telling people to go to their site and check it out, while also explaining the problem with spreadsheets. According to the statement, people prefer custom applications due to the fact that spreadsheets are static, leaving them unable to scale, and prone to versioning and data syncing errors thanks to the fact that it tends to be passed along via e-mail, which has its own issues on top of what spreadsheets already have.
Naturally, to ease the whole creation process, Honeycode based its core data interface on spreadsheets, complete with spreadsheet-style formulas, which is about the closest to coding the service actually gets to, which is useful for Honeycode’s users, which AWS termed as ‘builders’. On top of that, ‘builders’ can also set approval workflows, reminders, and notifications.
AWS states that the databases made in Honeycode can handle up to 100,000 rows for every workbook, which they argue allows for users to focus on actually working on the applications without having to deal with all the hassle of making the supporting infrastructure.
Honeycode is still in development, with only people in US able to utilize it, having started beta testing in Oregon before spreading to other regions in the country.
Big brands are trying all types of innovative marketing strategies from consumer reviews to athlete endorsements. However, both employees and clients are not paid to provide feedback in the form of King Kong agency review but endorsements from popular sports figures can run to millions of dollars. Benefits can be rewarding particularly for big brands.
Sports stars like Lionel Messi and Stephen Curry are adored by millions and it is only fair for them to capitalize on their popularity. A great part of their money does not actually come from sports but endorsements.
Athletes endorsing brands is not something new but back in the day, an endorsement was just like little side money to complement their sports earnings. When Michael Jordan earned a $5 million deal with Nike in 1984, it set a precedent for the larger roles that athletes play in the sportswear and streetwear business sphere.
The biggest endorsements came from popular sports stars making it their primary source of income. Sports stars who have millions of fans all over the world are frequently backed by a prominent sports brand like Nike or Adidas.
Stephen Curry is on the 9th place of Forbes list of the World’s Highest-Paid Athletes in 2019. He has a generous annual contract with Golden State Warriors worth $34.9 million. However, his $42 million income from Under Armour endorsements exceeds whatever he earns from basketball.
Lionel Messi is the second-highest-paid athlete in the world. His annual salary for playing football exceeds $80 million annually. His yearly endorsement income is only $20 million but he is one of Adidas’ highest-paid endorsers.
Roger Federer is a 20-time Grand Slam winner. He has benefited from Nike’s sponsorship deals but one day at the Wimbledon Court, he was photographed wearing the Japanese brand Uniqlo. The new deal is potentially worth about $300 million over the next 10 years.
Meanwhile, other brands use a different marketing strategy. For example, a digital agency uses the King Kong agency review to influence potential clients who want to achieve business success. Feedback from clients who have experienced the service provides an insight into the agency’s performance and commitment to providing the best results possible.