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Personalized and customizable furniture is becoming more and more popular, with many looking at getting a Height Adjustable Desk of their own after hearing of the benefits. One partnership is bringing these concepts to the gaming community, with San Francisco’s UNYQ teaming up with Sweden’s IKEA, to develop 3D printed products for gamers.
UNYQ Co-Founder and CEO Eythor Bender says that the gaming community has been overlooked when it comes to furniture and accessories that are functional, customized, and suits individual preference.
The two companies have also worked together to create products for the gaming market, having developed an ergonomic chair for professional gamers, dubbed the UBIK. The chair was made using 3D printing and body-scanning in order to create custom lattice inserts that help the chair’s owner sit up in their ideal posture.
UNYQ was founded in 2014, where they started out creating personalized prosthetic covers for upper and lower limb amputees. Their specialization in creating personalized products was then brought over to creating specialised gaming products.
The company turned to Stockholm’s Area Academy, an educational e-sport company, in order to find out how to best create products for the gaming community. Combining that knowledge with Carbon’s 3D printing technology, UNYQ and KEA developed a line of 3 prototype 3D printed accessories for gears, which they dubbed UPPKOPPLA, or ‘online’ in Swedish.
The range is made up of:
- A biometric wrist support, designed to keep wrists at the proper height relative to the keyboard, reducing tendon strain;
- A portable mouse ‘bungee’, which holds mouse cables in place, stopping tangling and allowing full freedom of movement, and;
- Soft pliable, vented keycaps that simulate the sensation of the keyboard being a part of the fingers.
IKEA Creative Leader Michael Nikolic says that this is an exciting partnership for the company, as UNYQ has developed a way to create solutions that work for people’s unique needs and tastes, letting customers get exactly what they want. On top of that, this method also minimizes waste, as production is dictated solely by demand, without any excess inventory to deal with. He adds that they’re looking forward to continuing this partnership with UNYQ.
Currently, the collaboration is focused on the gaming market, but there are plans to extend the alliance into other products like a Height Adjustable Desk, as well as other sectors, even considering tapping into ‘undeserved’ communities, catering to their customers varied interests and preferences, and their specific needs.