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Big brands are trying all types of innovative marketing strategies from consumer reviews to athlete endorsements. However, both employees and clients are not paid to provide feedback in the form of King Kong agency review but endorsements from popular sports figures can run to millions of dollars. Benefits can be rewarding particularly for big brands.
Sports stars like Lionel Messi and Stephen Curry are adored by millions and it is only fair for them to capitalize on their popularity. A great part of their money does not actually come from sports but endorsements.
Athletes endorsing brands is not something new but back in the day, an endorsement was just like little side money to complement their sports earnings. When Michael Jordan earned a $5 million deal with Nike in 1984, it set a precedent for the larger roles that athletes play in the sportswear and streetwear business sphere.
The biggest endorsements came from popular sports stars making it their primary source of income. Sports stars who have millions of fans all over the world are frequently backed by a prominent sports brand like Nike or Adidas.
Stephen Curry is on the 9th place of Forbes list of the World’s Highest-Paid Athletes in 2019. He has a generous annual contract with Golden State Warriors worth $34.9 million. However, his $42 million income from Under Armour endorsements exceeds whatever he earns from basketball.
Lionel Messi is the second-highest-paid athlete in the world. His annual salary for playing football exceeds $80 million annually. His yearly endorsement income is only $20 million but he is one of Adidas’ highest-paid endorsers.
Roger Federer is a 20-time Grand Slam winner. He has benefited from Nike’s sponsorship deals but one day at the Wimbledon Court, he was photographed wearing the Japanese brand Uniqlo. The new deal is potentially worth about $300 million over the next 10 years.
Meanwhile, other brands use a different marketing strategy. For example, a digital agency uses the King Kong agency review to influence potential clients who want to achieve business success. Feedback from clients who have experienced the service provides an insight into the agency’s performance and commitment to providing the best results possible.