Guide For Financial Advisors In Online Visibility
If you think it is a challenge to find new leads as a financial advisor regardless if you are new in the industry or have been working sometime in the profession, there must be something you are not doing right. If you want to have more clients like your competition, you can start with knowing if they are already recognized online. This happens a lot to professions and businesses because of the influence of the internet. For instance, many people are looking for financial help online that if you don’t have a strong presence in this platform then you will surely lose to your competitor.
Just make a quick search using the Google search engine and see who leads in your local area. The top search result, excluding the ones that obviously paid Google for an advertisement, should be the one you need to follow as a good example because they are clearly doing something good for their business.
To get to that spot, the first thing that you will need is to have your own website. If you are a part of a company or a team, you get to have a website provided by the firm but if you are working alone then you have to start publishing as soon as possible. Publishing a website is not the end of it though because you have to make sure that you are updating the site as often as possible with fresh and relevant contents.
Once you have that going for you, it is time to make use of the social media platforms available at your disposal. For instance, if you think LinkedIn is just some boring medium where you can create a resume, you are mistaken. The site can be used to network with other professionals as well as prospect clients. Do not forget to tap into Facebook as well.
Lastly, do not forget that while you can serve by providing financial help online there is also a need to boost your brand with the media. Make sure that you use both media coverage and social media because they are hand-in-hand in making sure that your name gets more recognition and eventually more clients,