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How Video Testimonials Affect Purchasing Decisions

Over the last few years, content has undergone a significant transformation with videos emerging as a powerful way to connect to the audience. With the popularity of mobile, it is very difficult for people to resist the informative and entertaining content of videos.

However, in spite of the advantages of video marketing, many marketers still believe that it is easier to produce blogs, case studies and white paper. Fresh video content is not actually complicated to produce; it is just being familiar with the kind of video content that will people will engage with.

For example, product reviews are some of the most effective video content particularly for consumers who are in the decision phase of their purchasing journey. Product reviews from customers can establish trust and credibility with the audience. Reviews can dispel doubts and show viewers the unique benefits that a product or service offers. Customer reviews can provide all the necessary information to make confident purchase decisions.

Video testimonials can highlight an existing customer that is happy and satisfied with the brand. The key here is to use real customers not actors. Reach out to the satisfied customer base and request for genuine video testimonials on how a product was able to solve their problem effectively.

Consumers will always have some reservations when it comes to making a purchasing decision. A digital marketing agency makes use of king kong advertising reviews on YouTube to remove whatever doubts that exist on their client’s minds. Customer experience is enhanced on the videos to get their message across.

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