Online Shopping Needs More Flexibility, According To Consumers
There is no doubt technology had taken over the world. Almost everyone in the world today is using some type of technological device and machinery. In the world of technology, however, there is always room for improvement and many industries are capitalizing on this small room of improvements that are always seemed to be being made.
But one thing that is sure to need some improvements is the online retail industry. Online shoppers are now demanding for more flexibility and better shopping experience. In the world of business making it is important that you always heed the voice of your customers, especially when they are right. Consumers said they want the process of purchasing to become much easier. They also want websites and online stores to work together better. There is still a matter on the flexibility of devices but for now online shoppers prefer buying from a desktop but they sure don’t mind improving on the responsiveness of online stores when it comes to other devices. Lastly, free shipping plays the biggest role in driving sales.
- Lack of Mobile Experience. When consumers say they prefer shopping on desktops, then you know something is wrong with mobile services. This is important now more than ever since there has been a surge on the number of mobile users over the past years. What consumers prefer in desktops is that images are of better quality and that’s what they need to bring on mobile devices.
- Social Media & Sales. With the number of people on social media right now, it cannot be denied that social media sites are now helping a great deal in generating sales for online retailers. Social media is now influencing shoppers a lot especially when these shoppers go to social media sites to express their opinions about particular products.
- Delivery Costs & Free Shipping Generate More Sales. What drives people into making a purchase is probably free shipping. In fact, people are actually willing to wait two days for free shipping rather than go to a traditional store.
- Shoppers Want Free Returns. Return policies can greatly affect a customer’s decision. People would most likely purchase an item like Paper Mart boxes if they are guaranteed that they can return it should problems occur.