WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.
L A T E S T P O S T S
How To Protect Your Rights At Traffic Stops
Remember To Do This When Advertising Review Feedback…
How To Engage In Cross-Border Trade In The US And Canada
Omnicom Wins Partnership With Philips
How Video Testimonials Affect Purchasing Decisions
Using Customer Reviews In Facebook Ads
Using Illustrations In Design
Understanding Plea Bargain And Whether It Is The Best Decision
Trucking Association Questions Border COVID-19 Requirements In Canada
Connecticut Looking To Tax Social Media Ads
The job of a police officer is to protect and serve the public; however, they can also make arrests. If the police officer stops you on the street or if he knocks on your home because you might have information regarding a case, are you required to talk to the police officer and answer his questions? What happens if you don’t? Can you insist that you need the presence of a lawyer?
Generally, a police officer won’t talk to you unless you are suspected to be involved in a particular crime. However, if you commit a traffic offense like running the red light, you will be requested to present some form of identification like your driver’s license. You can be arrested and the passengers will be ordered out of the car. If it is suspected that you or a passenger is carrying illegal weapons, all of you can be frisked or pat-down for suspected weapons.
Police officers do not normally search cars during a routine traffic stop except if they have a warrant or a “reasonable belief” that weapons or other pieces of evidence of a crime are inside the vehicle and that the passengers might destroy the evidences. If there is no probable cause, police officers cannot use a traffic stop as a reason for an extensive search. However, during emergencies like a car accident where people are injured, a warrantless search of the car may be justified.
At routine traffic stops, police officers can briefly question the driver and the passengers about certain matters that are unrelated to the particular traffic stop for sobriety, narcotics, and illegal immigrants. Traffic stops are common near the border crossings. They are legal provided that the police officers follow the same procedures required for all motorists on the route and they do not discriminate against particular ethnicities.
If you have any questions regarding your rights when talking to police officers, call MyDefence as soon as possible to help you understand and protect your rights. You do not have to answer questions or consent to searches until you have consulted a lawyer. Any information that you provide may be used against you.
Cross-border trade in North America offers a unique opportunity to US businesses who want to sell their products in new and profitable markets. Historically, Canada and the United States have always shared a very strong economic and trade relationship because they share the same border. Canada is one of the biggest purchasers of American exports which has grown significantly.
Most Canadian citizens have a strong desire for US products and they have the purchasing power to satisfy the need. Business owners in the US who want to take advantage of this opportunity must make the effort to understand the logistics involved when entering Canada’s marketplace.
Tips to American business that are considering cross-border trade
- Know and understand the marketplace – Research is the best way to gain information on what Canadian consumers want. Many industries are currently growing in Canada like health, beauty, automotive, manufacturing environment and technology. Since a large percentage of the Canadian population live near the border, they are aware of America’s brands and marketing strategies. Businesses that can provide a unique and high-quality product that appeals to both American and Canadian audiences have a greater chance to be successful in cross-border trade.
- Know the fundamental differences – Even if both countries share the same border, there are differences between the two countries. The population of Canada is spread out and Canadians in remote regions have the tendency to buy products in bulk. Incentives like free shipping can encourage consumers in remote areas to consider your product. Since there are Canadians that speak French, it will be wise for companies to package products with both American and French instructions and descriptions.
- Know the regulations – Both countries have their own set of regulations, tariffs, and custom duties for cross-border trade. In terms of shipping regulations, it is important to consider that Canada is a big country but its population is thinly spread. There would be significant costs for expedited deliveries.
It is important to consider a trucking and logistics provider like Titan Transline that can offer different transport options for your goods. Their years of experience in cross-border logistics mean that they can meet any challenges in cross-border deliveries.
Royal Philips (NYSE: PHG) recently chose Omnicom Media Group Inc. as its latest global partner. The marketing agency will now be in charge of handling integrated creative, media, and communications for the global conglomerate.
This partnership will consolidate the US$300mn account, with Omnicom to handle things on behalf of the Dutch conglomerate.
Royal Philips will work alongside OMD for media, alongside TBWA for creative, and Fleishman Hillard and Ketchum for communications, with additional support from Omnicom Precision Marketing Group, Interbrand, and Critical Mass.
Notably, Fleishman Hillard and Ketchum are long-time partners with Philips, with a successful decade-long relationship.
Royal Philips Chief Marketing and E-Commerce Officer Lorraine Barber-Miller issued a statement on the development, saying that, as the company works on extending their reach as a global health tech solutions provide, they’re looking for partners to help, which is why they chose Omnicom.
They say that Omnicom will help Philips provide personalized customer experiences that’ll let Philips deliver the company purpose – helping improve the health and well-being of people across the globe with technology – in the ways that people want.
Omnicom Group Chairman and CEO John Wren stated that they’re delight to have been chosen as Philips integrated agency partner, and they’re looking forward to help the Dutch conglomerate move forward into the future.
Omnicom was chosen following a competitive five-month review process, where applicants were scrutinized by Philips’ consultant, R3. The review process was a step above the usual king kong marketing agency review, and Wren stated that they managed to win it by carefully leveraging the strength of Omnicom’s agencies in a model that brought together culture, creativity, and technology.
Facebook ads present a tremendous opportunity to increase traffic and conversions for a business. Facebook ads that easily generate results leverage social proof like reviews and ratings that have high click-through rates with lower costs per click and lower costs per acquisition.
In order to gain the best results from Facebook ads, it is important to use the reviews of first-time customers and site reviews for retargeting. The review must contain some personal keywords whenever possible and must concentrate on the customer’s actual experiences.
Reviews are one of the most important elements of a Facebook ad but it important to highlight the ad copy in the most effective way possible. The word review must be avoided as much as possible because it seems too sales-oriented. The ad copy must be short and crisp but must carry the essence of the brand’s voice, not of the customer. The customer’s voice will come into the picture through the review.
In social media advertising, the customer must be targeted with the right ad copy at the perfect time. It is good practice to use reviews of the best-selling products to increase traffic and clicks and gain the attention of first-time buyers. Instead of a description of a product or service, the focus must be on the actual experiences to attract more attention.
One of the services offered by king kong sabri suby is Facebook advertising in addition to SEO, PPC, website design and marketing automation. The digital marketing agency believes that customer voices are the perfect marketing tool that emphasizes the credibility and authenticity of the brand.