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May, 2021

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How Video Testimonials Affect Purchasing Decisions

Over the last few years, content has undergone a significant transformation with videos emerging as a powerful way to connect to the audience. With the popularity of mobile, it is very difficult for people to resist the informative and entertaining content of videos.

However, in spite of the advantages of video marketing, many marketers still believe that it is easier to produce blogs, case studies and white paper. Fresh video content is not actually complicated to produce; it is just being familiar with the kind of video content that will people will engage with.

For example, product reviews are some of the most effective video content particularly for consumers who are in the decision phase of their purchasing journey. Product reviews from customers can establish trust and credibility with the audience. Reviews can dispel doubts and show viewers the unique benefits that a product or service offers. Customer reviews can provide all the necessary information to make confident purchase decisions.

Video testimonials can highlight an existing customer that is happy and satisfied with the brand. The key here is to use real customers not actors. Reach out to the satisfied customer base and request for genuine video testimonials on how a product was able to solve their problem effectively.

Consumers will always have some reservations when it comes to making a purchasing decision. A digital marketing agency makes use of king kong advertising reviews on YouTube to remove whatever doubts that exist on their client’s minds. Customer experience is enhanced on the videos to get their message across.

Using Customer Reviews In Facebook Ads

Facebook ads present a tremendous opportunity to increase traffic and conversions for a business. Facebook ads that easily generate results leverage social proof like reviews and ratings that have high click-through rates with lower costs per click and lower costs per acquisition.

In order to gain the best results from Facebook ads, it is important to use the reviews of first-time customers and site reviews for retargeting. The review must contain some personal keywords whenever possible and must concentrate on the customer’s actual experiences.

Reviews are one of the most important elements of a Facebook ad but it important to highlight the ad copy in the most effective way possible. The word review must be avoided as much as possible because it seems too sales-oriented. The ad copy must be short and crisp but must carry the essence of the brand’s voice, not of the customer. The customer’s voice will come into the picture through the review.

In social media advertising, the customer must be targeted with the right ad copy at the perfect time. It is good practice to use reviews of the best-selling products to increase traffic and clicks and gain the attention of first-time buyers. Instead of a description of a product or service, the focus must be on the actual experiences to attract more attention.

One of the services offered by king kong sabri suby is Facebook advertising in addition to SEO, PPC, website design and marketing automation. The digital marketing agency believes that customer voices are the perfect marketing tool that emphasizes the credibility and authenticity of the brand.

Using Illustrations In Design

As the old saying goes, “A picture is worth a thousand words”.

Design is very much aware of how true this old adage is, as they’re reliant on visual representations on a daily basis. It’s the point of their jobs, after all.

Graphic design and illustration

Illustrators like Maria Rabinky aren’t necessarily graphic designers, but their lines of work have a lot of overlap. They’re closely associated fields for a reason, as, on occasion, one will turn to the latter for their needs.

Illustrations are quite useful, of course, but it can need clearing up for some people. For those people, here are what illustrations do for design.

Representing abstract ideas

There are a lot of ideas that can be told via copy or text, and some of them only need that text. However, some ideas need visual representation. Photos can handle a lot of these occasions, but more abstract ideas need a good illustration to get them shown off and visually represented.

It doesn’t have to be fancy, illustrating numbers or bullet points can already do a lot to emphasize something.

Ambitious topics

Photos work best when it comes to representing realistic topics. But if it’s an ambitious topic, like futuristic concepts or characters, then illustrations are the better options. While photos are an option in this situation, there’s a lot of work that goes into that, not least of which include extensive Photoshop work.

Telling a story

There are a lot of characters or journeys that demand to be told. When it comes to design, telling the story of the brand or the design aesthetic really helps sell it all.

That’s where illustrations come in, creating characters in order to deliver a message. Illustrators like Maria Rabinky know that illustrations don’t have to be “childish” or “cartoony”, their style and aesthetic can be made to fit the story, brand, or the client needed.

Visualizing data

Pie charts and bar graphs are useful, but they can be rather boring. This is where illustrations can come in, and deliver data in a visually appealing and interesting way. This is the idea behind infographics, which are commonly used to show off data in a fun manner.