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Royal Philips (NYSE: PHG) recently chose Omnicom Media Group Inc. as its latest global partner. The marketing agency will now be in charge of handling integrated creative, media, and communications for the global conglomerate.
This partnership will consolidate the US$300mn account, with Omnicom to handle things on behalf of the Dutch conglomerate.
Royal Philips will work alongside OMD for media, alongside TBWA for creative, and Fleishman Hillard and Ketchum for communications, with additional support from Omnicom Precision Marketing Group, Interbrand, and Critical Mass.
Notably, Fleishman Hillard and Ketchum are long-time partners with Philips, with a successful decade-long relationship.
Royal Philips Chief Marketing and E-Commerce Officer Lorraine Barber-Miller issued a statement on the development, saying that, as the company works on extending their reach as a global health tech solutions provide, they’re looking for partners to help, which is why they chose Omnicom.
They say that Omnicom will help Philips provide personalized customer experiences that’ll let Philips deliver the company purpose – helping improve the health and well-being of people across the globe with technology – in the ways that people want.
Omnicom Group Chairman and CEO John Wren stated that they’re delight to have been chosen as Philips integrated agency partner, and they’re looking forward to help the Dutch conglomerate move forward into the future.
Omnicom was chosen following a competitive five-month review process, where applicants were scrutinized by Philips’ consultant, R3. The review process was a step above the usual king kong marketing agency review, and Wren stated that they managed to win it by carefully leveraging the strength of Omnicom’s agencies in a model that brought together culture, creativity, and technology.
Big brands are trying all types of innovative marketing strategies from consumer reviews to athlete endorsements. However, both employees and clients are not paid to provide feedback in the form of King Kong agency review but endorsements from popular sports figures can run to millions of dollars. Benefits can be rewarding particularly for big brands.
Sports stars like Lionel Messi and Stephen Curry are adored by millions and it is only fair for them to capitalize on their popularity. A great part of their money does not actually come from sports but endorsements.
Athletes endorsing brands is not something new but back in the day, an endorsement was just like little side money to complement their sports earnings. When Michael Jordan earned a $5 million deal with Nike in 1984, it set a precedent for the larger roles that athletes play in the sportswear and streetwear business sphere.
The biggest endorsements came from popular sports stars making it their primary source of income. Sports stars who have millions of fans all over the world are frequently backed by a prominent sports brand like Nike or Adidas.
Stephen Curry is on the 9th place of Forbes list of the World’s Highest-Paid Athletes in 2019. He has a generous annual contract with Golden State Warriors worth $34.9 million. However, his $42 million income from Under Armour endorsements exceeds whatever he earns from basketball.
Lionel Messi is the second-highest-paid athlete in the world. His annual salary for playing football exceeds $80 million annually. His yearly endorsement income is only $20 million but he is one of Adidas’ highest-paid endorsers.
Roger Federer is a 20-time Grand Slam winner. He has benefited from Nike’s sponsorship deals but one day at the Wimbledon Court, he was photographed wearing the Japanese brand Uniqlo. The new deal is potentially worth about $300 million over the next 10 years.
Meanwhile, other brands use a different marketing strategy. For example, a digital agency uses the King Kong agency review to influence potential clients who want to achieve business success. Feedback from clients who have experienced the service provides an insight into the agency’s performance and commitment to providing the best results possible.
The logistics industry is seeing its value now more than ever, with companies Titan Transline seeing business in spite of, and, in some cases, because of the pandemic. However, there are some issues with the borders, according to the FTA, who called for better flow in the EU’s internal borders.
According to the organization, logistics operators like Titan Transline are having to deal with delays at the EU’s internal borders, which is problematic, especially now, as it delays the region’s response to the COVID-19 pandemic.
Head of European and Global Policy at the FTA Pauline Bastidon stated that EU member states should follow the EU’s guidelines on green lanes for goods at the border in order to speed things along, as their purpose is to ensure that freight flows freely between the countries in the region.
They state that the current issue of logistics operators facing delays of around 14 hours at the EU’s internal borders shouldn’t be happening, as specified by the EU’s guidelines, and that’s why they, and the FTA at large, are asking the member states to help ensure that the movement of vehicles stays smooth in order to maintain supply chains and the delivery of essential goods.
Bastidon says that, while everyone is dealing with an extraordinary trading environment, procedures at the EU’s green lane border crossings should be optimizes in order to avoid delays. To that end, the FTA is urging the EU’s states to make sure that the proper processing can be accomplished without the need for drivers to exit their vehicles, and produce only the documentation required in the EU guidelines, while also allowing for electronic submission and display.
Bastidon notes that, with the supply chain under duress, there isn’t a reason to quarantine drivers that aren’t displaying symptoms of COVID-19.
They say that the logistics industry is dealing with a worker shortage, particularly with drivers, which is bad since the logistics industry is so important in keeping the economy running, especially with current events putting more pressure on them. That’s why, Bastidon says, the FTA is urging for support from the European governments.
In the modern age, a business can live or die by its online presence, and that’s why things like King Kong SEO are given such importance. Changes happen regularly which, in turn, facilitates regular updates, and companies have to keep track of that.
Google’s recent announcement is a notable change for the company, and a call to action for the internet, as the tech giant known primarily for its search engine has announced that it’ll be switching to mobile-first indexing before the end of 2020.
On a blog post on the Official Google Webmaster Central Blog, Google announced that it will be completing the switch to mobile-first indexing by September 2020. The statement is the culmination of the company’s work to adapt to the increasing popularity of mobile devices for use in browsing the internet, with the switch having started in 2016.
The blog post by the company, released by Google Zurich Developer Advocated John Mueller, explained that when a domain is switched to mobile-first indexing, it’ll see an increase in the crawls done by Googlebot as Google works to update their index to the mobile version. Naturally, this might take a bit depending on the domain itself. The traditional desktop Googlebot will still do crawls, but most of Google’s crawling past September 2020 will be handled by the mobile smartphone user-agent, which, naturally, will lead to changes with King Kong SEO and the like.
Google reports that, according to their analysis, the majority of sites that show up in their search results are ready for mobile-first indexing, with 70% having already made the changes. Those that haven’t taken the necessary steps for mobile-first indexing have received a notice from Google informing them of any indexing issues that they detect on the sites.
The announcement effectively puts a deadline on sites looking to get ready for mobile-first indexing, as they need to get the issues ironed out before September 2020 or end up suffering a huge hit to their SEO. Google, for their part, offered some advice for sites, including avoiding separate mobile URLs (m-dots) due to the issues and confusion that can, and has popped up from this.