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Facebook ads present a tremendous opportunity to increase traffic and conversions for a business. Facebook ads that easily generate results leverage social proof like reviews and ratings that have high click-through rates with lower costs per click and lower costs per acquisition.
In order to gain the best results from Facebook ads, it is important to use the reviews of first-time customers and site reviews for retargeting. The review must contain some personal keywords whenever possible and must concentrate on the customer’s actual experiences.
Reviews are one of the most important elements of a Facebook ad but it important to highlight the ad copy in the most effective way possible. The word review must be avoided as much as possible because it seems too sales-oriented. The ad copy must be short and crisp but must carry the essence of the brand’s voice, not of the customer. The customer’s voice will come into the picture through the review.
In social media advertising, the customer must be targeted with the right ad copy at the perfect time. It is good practice to use reviews of the best-selling products to increase traffic and clicks and gain the attention of first-time buyers. Instead of a description of a product or service, the focus must be on the actual experiences to attract more attention.
One of the services offered by king kong sabri suby is Facebook advertising in addition to SEO, PPC, website design and marketing automation. The digital marketing agency believes that customer voices are the perfect marketing tool that emphasizes the credibility and authenticity of the brand.
News Corp recently cemented a three-year agreement with Facebook Inc. Australia, the company reported early in March 2021, calling it a victory over regarding news organizations get compensation from big tech.
In February 2021, AU parliament passed a law requiring Google and Facebook pay media companies for the use of content, following negotiations that saw Facebook blocking new content across the country. The legislation got a lot of global attention, with countries like Canada and Britain considering similar steps, with the goal of ensuring that local news media is properly protected and compensated.
News Corp CEO Robert Thomson stated that the agreement with Facebook is a landmark for changing journalism in Australia, and they’re expecting it to have a big impact on news businesses across the country.
News Corp in February also struck a deal with Google for a subscription platform, as well as sharing advertising revenue and video journalism.
The Facebook agreement covers News Corp’s national newspaper, The Australian, as well as the smaller papers like the Daily Telegraph in NSW. News Corp reported that Sky News Australia also cemented an agreement with Facebook.
The details of the deal were not displaced, but Facebook News says that it expands on an old agreement in October 2019, when Facebook paid News Corp’s US publication for access to Facebook News.
Andrew Hunter stated that they’re committed to making sure the AU gets Facebook news, pointing towards the other deals between News Corp and other major media platforms.
The legislation behind this whole matter has been a must-watch topic for people in digital marketing like king kong sabri suby, as the effects of Facebook’s maneuvers affect so much in the market.