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Remember To Do This When Advertising Review Feedback…

Digital marketing has opened up numerous ways to advertise your products and services. Social media, e-mail newsletters, paid ads on Google, and promoted posts are just some of the ways you can reach potential consumers.

But just like billboards in Times Square, ads can get overwhelming for a user and they tend to put on horse blinders and ignore all the paid content being fed to them everywhere on the internet.

This is where your ad has to stand out.

One of the reasons people ignore ads is because it doesn’t relate to them. They think that the brands are overselling their product features or that the claims being made are not true. Hey, who can blame them, right? There are tons of scams on the internet and it’s not surprising that one would feel suspicious.

As a brand, your goal is to sell the truth. No spins. No hype.

And when you use real, honest customer reviews and display them in your ads, you are selling precisely the truth. So the one thing you can do is to keep it real.

  • People like hearing word-of-mouth and real experiences, because they feel they can relate to it more.
  • When you advertise testimonials, you are showing that you value your customers’ insights and experiences. You can see how King Kong advertising review on its website shows how important customer feedback is to them.
  • It also increases your brand reputation as one that is trustworthy and credible.

Beyond numbers and statistics, nothing matters more to your business than having loyal and satisfied customers. This is why in today’s digital age, it’s important to keep that human aspect in e-commerce and online marketing by putting customers first.

How Video Testimonials Affect Purchasing Decisions

Over the last few years, content has undergone a significant transformation with videos emerging as a powerful way to connect to the audience. With the popularity of mobile, it is very difficult for people to resist the informative and entertaining content of videos.

However, in spite of the advantages of video marketing, many marketers still believe that it is easier to produce blogs, case studies and white paper. Fresh video content is not actually complicated to produce; it is just being familiar with the kind of video content that will people will engage with.

For example, product reviews are some of the most effective video content particularly for consumers who are in the decision phase of their purchasing journey. Product reviews from customers can establish trust and credibility with the audience. Reviews can dispel doubts and show viewers the unique benefits that a product or service offers. Customer reviews can provide all the necessary information to make confident purchase decisions.

Video testimonials can highlight an existing customer that is happy and satisfied with the brand. The key here is to use real customers not actors. Reach out to the satisfied customer base and request for genuine video testimonials on how a product was able to solve their problem effectively.

Consumers will always have some reservations when it comes to making a purchasing decision. A digital marketing agency makes use of king kong advertising reviews on YouTube to remove whatever doubts that exist on their client’s minds. Customer experience is enhanced on the videos to get their message across.

Using Customer Reviews In Facebook Ads

Facebook ads present a tremendous opportunity to increase traffic and conversions for a business. Facebook ads that easily generate results leverage social proof like reviews and ratings that have high click-through rates with lower costs per click and lower costs per acquisition.

In order to gain the best results from Facebook ads, it is important to use the reviews of first-time customers and site reviews for retargeting. The review must contain some personal keywords whenever possible and must concentrate on the customer’s actual experiences.

Reviews are one of the most important elements of a Facebook ad but it important to highlight the ad copy in the most effective way possible. The word review must be avoided as much as possible because it seems too sales-oriented. The ad copy must be short and crisp but must carry the essence of the brand’s voice, not of the customer. The customer’s voice will come into the picture through the review.

In social media advertising, the customer must be targeted with the right ad copy at the perfect time. It is good practice to use reviews of the best-selling products to increase traffic and clicks and gain the attention of first-time buyers. Instead of a description of a product or service, the focus must be on the actual experiences to attract more attention.

One of the services offered by king kong sabri suby is Facebook advertising in addition to SEO, PPC, website design and marketing automation. The digital marketing agency believes that customer voices are the perfect marketing tool that emphasizes the credibility and authenticity of the brand.

Connecticut Looking To Tax Social Media Ads

Connecticut legislators recently proposed a tax on social media ads sold by big platforms like Facebook, Twitter, which a lawmaker stating that it could create $250mn worth of windfall.

Notably, the bill has gotten support from both sides of the aisle, with Rep. Sean Scanlon (D-Guilford), and Rep. Holly Cheeseman (R-East Lyme) backing it.

The legislators didn’t specify how much ads make in the state, but they did acknowledge that they make a lot, especially in the midst of the pandemic.

Cheeseman filed it in early January 2020, just a few weeks ahead of the Internet Association, NetChoice, and the US Chamber of Commerce asking for a court injunction against a Maryland proposal that functions similarly, which was enacted via a gubernatorial veto. The Maryland bill would tax online ads in the state with expected revenue of $100mn.

The Internet Association’s 40+ members include big names like Amazon, Google, and Facebook.

The Internet Association stated that such laws would likely be in violation of the federal Permanent Internet Tax Freedom Act, which limits the amount of taxation of digital revenues, while implying that the association could sue.

The trade association stated that they’re not opposed to taxation merely that these moves were in violation of PITFA.

Connecticut Sen. John Fonfara, (D-Hartford) called foul of this move, saying that this is a classic move from the tech industry, where they call on Congress to preempt something, force cooperation but don’t actually cooperate in order to basically stonewall such efforts.

Such a tax would affect people invested in king kong marketing agency review and marketing, and time will tell if the proposal goes through in the face of all the trade associations lobbying against it.

News Corp And Facebook Cement Agreement For The AU

News Corp recently cemented a three-year agreement with Facebook Inc. Australia, the company reported early in March 2021, calling it a victory over regarding news organizations get compensation from big tech.

In February 2021, AU parliament passed a law requiring Google and Facebook pay media companies for the use of content, following negotiations that saw Facebook blocking new content across the country. The legislation got a lot of global attention, with countries like Canada and Britain considering similar steps, with the goal of ensuring that local news media is properly protected and compensated.

News Corp CEO Robert Thomson stated that the agreement with Facebook is a landmark for changing journalism in Australia, and they’re expecting it to have a big impact on news businesses across the country.

News Corp in February also struck a deal with Google for a subscription platform, as well as sharing advertising revenue and video journalism.

The Facebook agreement covers News Corp’s national newspaper, The Australian, as well as the smaller papers like the Daily Telegraph in NSW. News Corp reported that Sky News Australia also cemented an agreement with Facebook.

The details of the deal were not displaced, but Facebook News says that it expands on an old agreement in October 2019, when Facebook paid News Corp’s US publication for access to Facebook News.

Andrew Hunter stated that they’re committed to making sure the AU gets Facebook news, pointing towards the other deals between News Corp and other major media platforms.

The legislation behind this whole matter has been a must-watch topic for people in digital marketing like king kong sabri suby, as the effects of Facebook’s maneuvers affect so much in the market.

Common SEO Mistakes To Avoid

It’s a well-established fact how useful proper SEO is for a business looking to grow online. The market’s only continuing to grow. Thanks to shifting market conditions and changes to search engines, SEO is always evolving to adapt to the times, which can make it hard to ensure that your SEO is up to snuff.

There are, however, some common mistakes to avoid. Here are a few.

Not knowing your audience

One of the most important things in SEO is knowing your target audience.

SEO is, in effect, the customers’ voice, as it measures how well people and search engines perceive you and how you rank when it comes to a specific topic that people search for. Yes, SEO does give a good insight into what customers want, but it’s still best to know your customers as holistically as possible.

Not having a plan

SEO doesn’t just happen. Knowing your audience is good, but you still need to make the most of that information.

That’s why having a plan and making sure you’ve got a strategy, which capitalizes not only on the knowledge that you’ve acquired, but all of the resources at your disposal; website, content, IT, and the others.

Forgetting the importance of content

When it comes to SEO, content is king.

When search engines crawl through content, they look at how relevant it is to the things that people search for. In other words, for a site to rank well, it needs to address the needs of users, with relation to their scope; how good a king kong SEO review is related to how relevant and high-quality the content is.