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How To Engage In Cross-Border Trade In The US And Canada

Cross-border trade in North America offers a unique opportunity to US businesses who want to sell their products in new and profitable markets. Historically, Canada and the United States have always shared a very strong economic and trade relationship because they share the same border. Canada is one of the biggest purchasers of American exports which has grown significantly.

Most Canadian citizens have a strong desire for US products and they have the purchasing power to satisfy the need. Business owners in the US who want to take advantage of this opportunity must make the effort to understand the logistics involved when entering Canada’s marketplace.

Tips to American business that are considering cross-border trade

  • Know and understand the marketplace – Research is the best way to gain information on what Canadian consumers want. Many industries are currently growing in Canada like health, beauty, automotive, manufacturing environment and technology. Since a large percentage of the Canadian population live near the border, they are aware of America’s brands and marketing strategies. Businesses that can provide a unique and high-quality product that appeals to both American and Canadian audiences have a greater chance to be successful in cross-border trade.
  • Know the fundamental differences – Even if both countries share the same border, there are differences between the two countries. The population of Canada is spread out and Canadians in remote regions have the tendency to buy products in bulk. Incentives like free shipping can encourage consumers in remote areas to consider your product. Since there are Canadians that speak French, it will be wise for companies to package products with both American and French instructions and descriptions.
  • Know the regulations – Both countries have their own set of regulations, tariffs, and custom duties for cross-border trade. In terms of shipping regulations, it is important to consider that Canada is a big country but its population is thinly spread. There would be significant costs for expedited deliveries.

It is important to consider a trucking and logistics provider like Titan Transline that can offer different transport options for your goods. Their years of experience in cross-border logistics mean that they can meet any challenges in cross-border deliveries.

Omnicom Wins Partnership With Philips

Royal Philips (NYSE: PHG) recently chose Omnicom Media Group Inc. as its latest global partner. The marketing agency will now be in charge of handling integrated creative, media, and communications for the global conglomerate.

This partnership will consolidate the US$300mn account, with Omnicom to handle things on behalf of the Dutch conglomerate.

Royal Philips will work alongside OMD for media, alongside TBWA for creative, and Fleishman Hillard and Ketchum for communications, with additional support from Omnicom Precision Marketing Group, Interbrand, and Critical Mass.

Notably, Fleishman Hillard and Ketchum are long-time partners with Philips, with a successful decade-long relationship.

Royal Philips Chief Marketing and E-Commerce Officer Lorraine Barber-Miller issued a statement on the development, saying that, as the company works on extending their reach as a global health tech solutions provide, they’re looking for partners to help, which is why they chose Omnicom.

They say that Omnicom will help Philips provide personalized customer experiences that’ll let Philips deliver the company purpose – helping improve the health and well-being of people across the globe with technology – in the ways that people want.

Omnicom Group Chairman and CEO John Wren stated that they’re delight to have been chosen as Philips integrated agency partner, and they’re looking forward to help the Dutch conglomerate move forward into the future.

Omnicom was chosen following a competitive five-month review process, where applicants were scrutinized by Philips’ consultant, R3. The review process was a step above the usual king kong marketing agency review, and Wren stated that they managed to win it by carefully leveraging the strength of Omnicom’s agencies in a model that brought together culture, creativity, and technology.


Even Sports Teams Need SEO

Most live sports have been cancelled or being held without audiences. Sports fans have to stay home and watch their favourite teams play online. In order to bolster the sports team’s presence online, the website must focus on search engine optimization or SEO. There are King Kong SEO reviews that provide information on the importance of proven SEO marketing strategies.

If you are fond of reviewing sports games, Google has new search features that can help you. Google shows what sports games are live. For example, if you will search for some specific teams like Dodgers or Dodgers’ games, Google can show live scores, top stories, and team standings. Google also displays a new “Live on” button that shows the available live TV option within the searcher’s area.

TV listing schedules were already available in Google since 2013 but the tech company has made many improvements to the search feature. Right now, users can quickly find live sports games like MLB and NBA games. According to Google, it will be expanding the search feature to other sports leagues, soon.

Users can search where they can watch the Clipper’s games or how to watch the A’s game on their mobile device. Google Search will tell you how to watch the games live on TV or internet-based networks.

SEO marketing is very important for businesses but it is only lately that it has included live sports. Sports teams have to be mindful of SEO to encourage engagement with fans and other viewers. More information is provided through King Kong SEO reviews online.

The Importance Of Social Media Marketing For Sports Brands

Do sports brands need the marketing strategies suggested by king kong sabri suby to enhance their online presence? Digital marketing is very important for businesses that are involved in the sports industry. Products and brands are promoted extensively through social media platforms like Facebook, Twitter, and YouTube.

Athletes have more credibility than anyone else that is why they are used by many businesses to reach their audience. There are athletes with a consumer base of millions of followers who are interested to know their activities, their feelings, and what they consume. Social media platforms save athletes from being directly involved in the traditional advertisements of their sponsors.

In 2015, Barcelona, a professional football club with 150 million followers on social media examined the value of adding social media to its shirt’s sponsorships. Within one weekend, Barcelona gained 61 million web impressions on Qatar’s Foundation sponsorship of the football club’s shirts. There was an extraordinary amount of value that the shirt sponsor gained through social media.

Formula E Championship motor racing for electric cars had the same experience when it introduced FanBoost. Fans had a real impact on the results of the race through social media. It was no longer about the driver’s skills or performance but the fans’ input that sold content to broadcasters and sponsors.

According to king kong sabri suby, digital agencies are benefiting from the shift to online advertising. Digital ad spend is expected to overtake television for the very first time since 2017. People searching for products and services turn to Facebook ads where there is useful information.

Google Switching Entirely To Mobile-First Indexing

In the modern age, a business can live or die by its online presence, and that’s why things like King Kong SEO are given such importance. Changes happen regularly which, in turn, facilitates regular updates, and companies have to keep track of that.

Google’s recent announcement is a notable change for the company, and a call to action for the internet, as the tech giant known primarily for its search engine has announced that it’ll be switching to mobile-first indexing before the end of 2020.

On a blog post on the Official Google Webmaster Central Blog, Google announced that it will be completing the switch to mobile-first indexing by September 2020. The statement is the culmination of the company’s work to adapt to the increasing popularity of mobile devices for use in browsing the internet, with the switch having started in 2016.

The blog post by the company, released by Google Zurich Developer Advocated John Mueller, explained that when a domain is switched to mobile-first indexing, it’ll see an increase in the crawls done by Googlebot as Google works to update their index to the mobile version. Naturally, this might take a bit depending on the domain itself. The traditional desktop Googlebot will still do crawls, but most of Google’s crawling past September 2020 will be handled by the mobile smartphone user-agent, which, naturally, will lead to changes with King Kong SEO and the like.

Google reports that, according to their analysis, the majority of sites that show up in their search results are ready for mobile-first indexing, with 70% having already made the changes. Those that haven’t taken the necessary steps for mobile-first indexing have received a notice from Google informing them of any indexing issues that they detect on the sites.

The announcement effectively puts a deadline on sites looking to get ready for mobile-first indexing, as they need to get the issues ironed out before September 2020 or end up suffering a huge hit to their SEO. Google, for their part, offered some advice for sites, including avoiding separate mobile URLs (m-dots) due to the issues and confusion that can, and has popped up from this.

Mergers Of Financial Institutions Afford Customers Free ATM Access

MINNEAPOLIS. Most ATM users unfailingly become disappointed for paying surcharge to the ATM’s owner-bank and one’s depository bank for using another’s machine. With millions of Americans making withdrawals in ATMs not owned by their depository bank daily, an estimated total of $4.2 billion in ATM fees has been realized this year. Server relocation specialists are well aware of this situation as banks find solutions to these pressing concerns.

Banks collecting fees from non-customers for using their ATMs are on the increase. A financial web’s survey indicated that 98 percent of presently ATM-owning banks apply fees to non-account holders who used their ATM services. The figure two years ago was only 89 percent.


Merging and Noncharging: Way of Competing Which Give ATM Users a Break


However, there are many smaller banks and credit unions that are not following suit, and giving ATM consumers a break, instead.


These charge-free ATM networks are intended by their owner banks or credit unions to make up their not having a large network. Their way of competing with the larger ones.: This has not escape one of the big banks, the U.S. Bank, which is part of the U.S. Bancorp (USB) based in Minneapolis.

U.S. Bank is expanding its network by acquiring MoneyPass, an ATM network which does not levy ATM charges for users who are not bank account holders. Customers using their ATM machines have access to 10,000 ATMs spread in 48 US states.


Rick Hartnack who heads U.S. Bank’s consumer banking while at the same time serving as vice chairman said that the acquisition of MoneyPass is a strategy in the fight for share in the market.


Still, U.S. Bank does not have the largest network of free-charge ATMs with its acquisition of MoneyPass. It is Allpoint Network, with 32,000 ATMs in all the 50 states which is the largest. Allpoint’s membership mainly consists of smaller banks and credit unions, according to Ben Psillas who is the president of this network based in Bethesda, M.D.


The Need for Server Relocation Specialists


Data center operation and management should be regarded as the heart of every business.


The mergers and buy outs by financial institutions – whether small or large – call for the expertise of server relocation specialists, who will oversee data migration or relocation. It is the server relocation specialists’ concern to eliminate, or at least keep the downtime to the barest minimum and other problems related to data or information relocation.