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Cross-border trade in North America offers a unique opportunity to US businesses who want to sell their products in new and profitable markets. Historically, Canada and the United States have always shared a very strong economic and trade relationship because they share the same border. Canada is one of the biggest purchasers of American exports which has grown significantly.
Most Canadian citizens have a strong desire for US products and they have the purchasing power to satisfy the need. Business owners in the US who want to take advantage of this opportunity must make the effort to understand the logistics involved when entering Canada’s marketplace.
Tips to American business that are considering cross-border trade
- Know and understand the marketplace – Research is the best way to gain information on what Canadian consumers want. Many industries are currently growing in Canada like health, beauty, automotive, manufacturing environment and technology. Since a large percentage of the Canadian population live near the border, they are aware of America’s brands and marketing strategies. Businesses that can provide a unique and high-quality product that appeals to both American and Canadian audiences have a greater chance to be successful in cross-border trade.
- Know the fundamental differences – Even if both countries share the same border, there are differences between the two countries. The population of Canada is spread out and Canadians in remote regions have the tendency to buy products in bulk. Incentives like free shipping can encourage consumers in remote areas to consider your product. Since there are Canadians that speak French, it will be wise for companies to package products with both American and French instructions and descriptions.
- Know the regulations – Both countries have their own set of regulations, tariffs, and custom duties for cross-border trade. In terms of shipping regulations, it is important to consider that Canada is a big country but its population is thinly spread. There would be significant costs for expedited deliveries.
It is important to consider a trucking and logistics provider like Titan Transline that can offer different transport options for your goods. Their years of experience in cross-border logistics mean that they can meet any challenges in cross-border deliveries.
Facebook ads present a tremendous opportunity to increase traffic and conversions for a business. Facebook ads that easily generate results leverage social proof like reviews and ratings that have high click-through rates with lower costs per click and lower costs per acquisition.
In order to gain the best results from Facebook ads, it is important to use the reviews of first-time customers and site reviews for retargeting. The review must contain some personal keywords whenever possible and must concentrate on the customer’s actual experiences.
Reviews are one of the most important elements of a Facebook ad but it important to highlight the ad copy in the most effective way possible. The word review must be avoided as much as possible because it seems too sales-oriented. The ad copy must be short and crisp but must carry the essence of the brand’s voice, not of the customer. The customer’s voice will come into the picture through the review.
In social media advertising, the customer must be targeted with the right ad copy at the perfect time. It is good practice to use reviews of the best-selling products to increase traffic and clicks and gain the attention of first-time buyers. Instead of a description of a product or service, the focus must be on the actual experiences to attract more attention.
One of the services offered by king kong sabri suby is Facebook advertising in addition to SEO, PPC, website design and marketing automation. The digital marketing agency believes that customer voices are the perfect marketing tool that emphasizes the credibility and authenticity of the brand.
As the old saying goes, “A picture is worth a thousand words”.
Design is very much aware of how true this old adage is, as they’re reliant on visual representations on a daily basis. It’s the point of their jobs, after all.
Graphic design and illustration
Illustrators like Maria Rabinky aren’t necessarily graphic designers, but their lines of work have a lot of overlap. They’re closely associated fields for a reason, as, on occasion, one will turn to the latter for their needs.
Illustrations are quite useful, of course, but it can need clearing up for some people. For those people, here are what illustrations do for design.
Representing abstract ideas
There are a lot of ideas that can be told via copy or text, and some of them only need that text. However, some ideas need visual representation. Photos can handle a lot of these occasions, but more abstract ideas need a good illustration to get them shown off and visually represented.
It doesn’t have to be fancy, illustrating numbers or bullet points can already do a lot to emphasize something.
Photos work best when it comes to representing realistic topics. But if it’s an ambitious topic, like futuristic concepts or characters, then illustrations are the better options. While photos are an option in this situation, there’s a lot of work that goes into that, not least of which include extensive Photoshop work.
Telling a story
There are a lot of characters or journeys that demand to be told. When it comes to design, telling the story of the brand or the design aesthetic really helps sell it all.
That’s where illustrations come in, creating characters in order to deliver a message. Illustrators like Maria Rabinky know that illustrations don’t have to be “childish” or “cartoony”, their style and aesthetic can be made to fit the story, brand, or the client needed.
Pie charts and bar graphs are useful, but they can be rather boring. This is where illustrations can come in, and deliver data in a visually appealing and interesting way. This is the idea behind infographics, which are commonly used to show off data in a fun manner.
Canada trucking associations are calling out the federal government plans’ to require that border-crossing truckers submit their information and travel information via the new ArriveCAN app, as well as the proposals that would require drivers to submit recent coronavirus test results.
The Canadian federal government mandated that non-essential travellers going into the country submit proof of a negative COVID-19 test, no older than 72 hours at the time of crossing, but the truckers of logistic companies like Titan Transline are counted as essential workers and, as such, are exempt from such requirements, only requiring a series of questions.
Public Safety Minister Bill Blair noted that the government is exploring whether or not truck drivers should be included in testing requirements, which has resulted in the discussion flaring up again.
Blair stated that they’re working with the Public Health Agency of Canada and health authorities in the provinces, considering the implementation of a system for regularly testing essential workers and truck drivers that move across the land order in order to keep them safe and ensure they’re not infected.
The Canadian Trucking Alliance released a statement on the matter, saying that COVID-19 spread amongst truckers have been minimal and noted that long-haul and cross-border trucking is, by its nature, self-isolating with limited contact with people.
They’ve gone on record to say that they’re not supporting any mandatory COVID testing of truckers at the border, noting that a lot of border openings aren’t really equipped to deal with such a system, or be able to turn a trucker around because of a lack of a negative test.
The CTA warns that this mandate could lead to massive congestion at Canada’s border crossings, which can lead to drivers running out of hours.
The trucking association, instead, is asking the federal government to consider voluntary testing sites at truck stops and rest areas that truckers go through regularly anyway, rather than risk them causing problems at the border crossings themselves.
Additionally, the CTA and the Private Motor Truck Council of Canada have raised concerns regarding the proposal to require all travellers to submit medical and travel information and a quarantine plan via the ArriveCAN app.