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Omnicom Wins Partnership With Philips

Royal Philips (NYSE: PHG) recently chose Omnicom Media Group Inc. as its latest global partner. The marketing agency will now be in charge of handling integrated creative, media, and communications for the global conglomerate.

This partnership will consolidate the US$300mn account, with Omnicom to handle things on behalf of the Dutch conglomerate.

Royal Philips will work alongside OMD for media, alongside TBWA for creative, and Fleishman Hillard and Ketchum for communications, with additional support from Omnicom Precision Marketing Group, Interbrand, and Critical Mass.

Notably, Fleishman Hillard and Ketchum are long-time partners with Philips, with a successful decade-long relationship.

Royal Philips Chief Marketing and E-Commerce Officer Lorraine Barber-Miller issued a statement on the development, saying that, as the company works on extending their reach as a global health tech solutions provide, they’re looking for partners to help, which is why they chose Omnicom.

They say that Omnicom will help Philips provide personalized customer experiences that’ll let Philips deliver the company purpose – helping improve the health and well-being of people across the globe with technology – in the ways that people want.

Omnicom Group Chairman and CEO John Wren stated that they’re delight to have been chosen as Philips integrated agency partner, and they’re looking forward to help the Dutch conglomerate move forward into the future.

Omnicom was chosen following a competitive five-month review process, where applicants were scrutinized by Philips’ consultant, R3. The review process was a step above the usual king kong marketing agency review, and Wren stated that they managed to win it by carefully leveraging the strength of Omnicom’s agencies in a model that brought together culture, creativity, and technology.


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