The Importance Of Social Media Marketing For Sports Brands
Do sports brands need the marketing strategies suggested by king kong sabri suby to enhance their online presence? Digital marketing is very important for businesses that are involved in the sports industry. Products and brands are promoted extensively through social media platforms like Facebook, Twitter, and YouTube.
Athletes have more credibility than anyone else that is why they are used by many businesses to reach their audience. There are athletes with a consumer base of millions of followers who are interested to know their activities, their feelings, and what they consume. Social media platforms save athletes from being directly involved in the traditional advertisements of their sponsors.
In 2015, Barcelona, a professional football club with 150 million followers on social media examined the value of adding social media to its shirt’s sponsorships. Within one weekend, Barcelona gained 61 million web impressions on Qatar’s Foundation sponsorship of the football club’s shirts. There was an extraordinary amount of value that the shirt sponsor gained through social media.
Formula E Championship motor racing for electric cars had the same experience when it introduced FanBoost. Fans had a real impact on the results of the race through social media. It was no longer about the driver’s skills or performance but the fans’ input that sold content to broadcasters and sponsors.
According to king kong sabri suby, digital agencies are benefiting from the shift to online advertising. Digital ad spend is expected to overtake television for the very first time since 2017. People searching for products and services turn to Facebook ads where there is useful information.